SKS to insert ads in passbooks

The company has given its old black-and-white passbook a colourful facelift, using glossy paper, at once reaching out to its depositors and opening up a new revenue stream — through advertisements.

And with that simple modification, SKS Microfinance’s leader Vikram Akula has managed to address multiple problems at once. First the addition of color and gloss sends a strong signal that even the poorest people deserve high quality goods and services. And second, it provides an efficient means to have rural advertising. [Source:]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: