Pizzas are good for these senior citizens

What do the words “new start-up”  and “garage” bring to your mind? The old stories about how all the tech companies started off to make today’s Silicon Valley? If that sounds a little too boring now, here is something as appetizing as a pizza. Started right here in India’s Silicon Valley by by Padma Srinivasan, 73 and Jayalakshmi Sreenivasan, 75 (as against in The Silicon Valley by a bunch of youngsters), Pizza Haven pumps in the revenues that it earns by catering to school kids and software companies (like HP, now that is some coincidence!) to running an old age home – Vishranti.

“Granny’s pizzas are a hit among the software professionals, not just because they are delicious, but also because they are sold for a cause,” said Padma.

The profit from pizzas and generous donations from some well-wishers have helped in completing the home for the eldely, named Vishranthi (Rest), in June 2008 (news from newkerala.com)

What is there to be learnt from this story? Of course, a for-profit model makes this home’s future secure. But there is a more important lesson. Sustaining a social initiative doesn’t always need a complex innovation! All it needs is for one to look around yourself and identify what they are looking for!

With the current model up and running, is the Vishranthi executive team looking for expansion? Absolutely!

“In Vishranthi, I am also planning to start an orphanage and vocational training centre for poor rural women. And again our pizzas will come in handy to finance all our projects.”

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