The Hindu reports about mKrishi (mobile Krishi) a mobile agro advisory system launched by Tata. It can help farmers get personalized advise and updated information on their mobile phones about factors that may affect their crops such as weather.
Prima facie, this looks very similar to Nokia’s LifeTools that ThinkChange India reported a few days earlier. However, there is one critical aspect in which mKrishi goes one step further. mKrishi mobile phones, that run on Tata Indicom’s network, are equipped with sensors that can read and send data about the current status of their crops. This combined with an on-phone camera, should help agricultural experts provide specific advise experts understanding the on-field situation correctly.
According to K. Ananth Krishnan, vice-president and chief technology officer, TCS, personalised information and advice are given after farmers submit the soil nutrient and farming pattern data (The Hindu)
Further, it is also usable by illiterate farmers to make a query from a cell phone using voice-specific functions and get a response as an audio message.
This initiative has fetched TCS Wall Street Journal Global Innovation Technology Award for 2008. As I researched further to form my own opinion, I came across Ramesh Jain’s post on mKrishi. He is a Professor of Computer Science and Engineering at University of Michgan, Ann Arbor and an entrepreneur. I suppose his testimony should have better credibility than mine!
This project is truly revolutionary — it goes farther than most similar projects do.
Filed under: Agriculture, Approaches, Awards, CSR, For-profit, Research, Social Innovation, Technology | Tagged: Global Innovation Technology Award for 2008, Life Tools, mKrishi, Nokia, Tata, Tata Indicom, Tata Teleservices, Wall Street Journal | 2 Comments »