[TC-I Changemakers] A book for every child — the mission for Pratham Books

The ThinkChange India staff is committed to providing our readers with interviews with people we believe are at the brink of something special but have for the most part been overlooked by the mainstream media. Readers will be able to see other conversations under our TC-I Changemakers tab.

This week we had the opportunity to speak with Gautam John, who works for Pratham Books. We have written

Pratham Books

about Pratham in the past, but have yet to write about this part of the organization. Pratham Books’ goal is a book in every child’s hand — by no means an easy task. Pratham Books also has its own blog, which you can read here, and also has a Facebook group — click here to join. Utilizing the wonders of Skype, TC-I’s very own Vinay Ganti was able to speak with Gautam (who is currently situated in Bangalore) about the amazing things Pratham Books has done and what they hope to do looking forward.

Vinay Ganti: I wanted to first thank you on behalf of the ThinkChange india community for taking the time to speak with us today. Why don’t we start with the obvious question of what exactly Pratham Books does and why it was started?

Gautam John: At the simplest level, the goal of Pratham Books is to place a book in every child’s hand in India. Or to be more emphatic, we want to provide access to books to the last child in the last village in India and promote reading as a habit. The need for Pratham Books arose four years ago and came out of the umbrella organization’s activities. Pratham is a large scale movement aimed to make every child in India literate. [Note: A videocast with a Vikas Taneja, a member of Pratham USA’s Executive Committee, will be posted in the near future.]

The chairperson of Pratham Books, Rohini Nilekani is also the chairperson of the Akshara Foundation, whose goal is to have every child in school and learning well, across the state of Karnataka. Pratham Books supplies books to the Akshara run programs.

VG: This goal is by no means an easy task. The first issue that comes to mind is how many of the poor will be able to afford to purchase these books.

GJ: Pratham Books was designed specifically with this issue in mind, and is just as much a proof of concept as it is a publishing house. We wanted to show other publishing companies that one can profitably and sustainably provide books to children, and for this reason none of our books are priced at more than Rs 25. We have also recently adapted our books to a story card format, abridging the content to fit in an A5 sheet that is richly illustrated, laminated and is priced at Rs. 1.50.

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