India Celebrates World Environment Day

June 5 marks World Environment Day, and India is also celebrating in innovative ways. Here are several stories of how people and organizations are marking this day:

• NDTV launched the first phase of its environmentally themed reality show, India’s Environmentalist:

The show will present the journey of short listed candidates who will perform various time bound tasks and the winner, chosen through public voting under the guidance of a panel of eminent judges, will be declared as India’s Environmentalist during a 24-hour telethon, which will be a part of NDTV’s nationwide environment campaign later this year. The entries for the reality show will be open between June 5 and July 5, 2008.

The website http://www.green.ndtv.com, will enable visitors to write and read articles, view environment specific messages from eminent personalities and download environment collateral, screensavers and wallpapers. The website will also have a dedicated section on India’s Environmentalist, where people will be able to file their entries for the reality show.

• Biker and creator of TreeCycle Project Shrenik Rao is partnering with UNEP to bicycle around India, from Kanyakumari to Kashmir. He will “interact and discuss issues relating to the environment and global warming with individuals from all walks of life” along the way. Individuals wishing to support this journey can pledge to plant trees as part of UNEP’s Plant A Billion Trees campaign.
• SOS Children’s Villages partnered with Coca-Cola India to hold painting competitions around environmental topics in 31 villages across the country with hundreds of children.
• YES BANK, a new age private sector bank, today announced the launch of YES COMMUNITY, an innovative Responsible Banking initiative to be executed through micro-events being organised at the Bank’s retail branch network nationally. In the first year of its inception, YES COMMUNITY has adopted the theme of ‘Planet Earth’ for the Financial Year 2009. [Source: Moneycontrol.com]